M3NetworX, Inc - Proof Is In The Pudding Mobile, Marketing and Media Tastes Great!!!

Released on: June 24, 2008, 8:00 am

Press Release Author: Jonathan LaBarre

Industry: Advertising

Press Release Summary: M3NetworX releases its first public case study.

Press Release Body: Escondido, Calif. - June 24, 2008 - M3NetworX®, the leading
Mobile & Media marketing firm, highlights the accountability of incentive based
marketing. Detailed in this one of many unique executions for consumer engagement
with precise tracking and reporting to quantify results, M3NetworX releases its
first public case study.

Utilizing a generic/non-branded campaign, M3NetworX was able to drive results and
engagement by building challenging and fun quiz games around winning prizes such as
a Plasma TV and other unique opportunities and experiences.

Case Study: Mobile, Marketing Campaign using "Quiz Challenge" Application

Objectives:
- Test SMS efficiency as a mechanism to engage consumers and track information
- Target males aged 18-49 as the primary Demo and A18-49 as the secondary Demo, with
entertainment and prize-winning experiences
- Create consumer awareness through a multi-media awareness strategy
- Analyze consumer behavior and response rate to determine economic feasibility

Strategic Approach:
- Launched Beta test of campaign in across several media outlets in a small Beta set
over the course of approximately 90 days
- Created in-depth trivia data base to engage consumers in a game of skill through
text messaging answers to posed trivia questions
- Assigned multiple keywords and aliases for each media outlet to track individual
results and media type
- Developed additional game features to understand extended SMS engagement options
and the ratio of opt-in per user

Results:
- Generated 74,738 text messages in less than 90 days
- Percent of total message exchange generated across Tier 1 and Tier 2 Carriers: 93.91%
- Average play per unique mobile ID was 3.25 times
- Markets rated 1-20 by DMA were responsible for 24.1% of total message delivery
- Opt-in rate for additional game features over the test period averaged 24% of
total participants
- Gained valuable customer and market insights

\"Real winners, real players, real audience.. advertisers are now able to gain real
results and build communities around their brand!!\" said Thomas Kent, Director of
Marketing and Communications for M3NetworX.

About M3NetworX, Inc.
M3NetworX is a mobile, marketing and media platform with expertise in campaign
awareness, utilizing multi-media strategies and consumer engagement. M3NetworX has
developed systems to enhance both the advertiser and consumer experience with a
state of the art mobile marketing platform and reporting system. The company was
founded in 2007 is privately-held.

For more information on M3NetworX visit www.m3networx.com and www.gotextwin.com or
call 888-407-7555.

M3NetworX is currently represented by Jonathan LaBarre of O'Keefe & Associates for
financial advisory work and growth capital initiatives.

About O'Keefe & Associates
O'Keefe & Associates Consulting, LLC is a leading business-advisory firm offering
services across five main disciplines - creditor and bankruptcy services, business
valuation, turnaround consulting and debt restructuring, litigation support,
forensic accounting and investment banking. The firm's professionals are deeply
experienced financial practitioners who have run businesses in all phases of
economic cycles and leverage this expertise to develop uncommon insights that
simplify and clarify complex business and financial scenarios that lead to clear,
constructive action quickly. O'Keefe & Associates was founded in 2001 and currently
employs 25 professionals across two offices in Michigan. For more information,
visit www.okeefeandassociates.com.



Web Site: http://Www.m3networx.com

Contact Details: Jonathan LaBarre
Director, Head of Investment Banking
O'Keefe & Associates Consulting, LLC
248-593-4810
jlabarre@okeefeandassociates.com

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